Star Dance Alliance and Pastry Announce A New Partnership | Inside Dance

Star Dance Alliance and Pastry Announce A New Partnership | Inside Dance

Star Dance Alliance and Pastry Announce A New Partnership 

The worldwide leader in talent competitions and workshops aligns with America’s #1 dance sneaker company.

For Immediate Release:

MIAMI (January, 2022) – Annapolis, MD-based STAR DANCE ALLIANCE announced it has  solidified a strategic alliance with Atlanta-based dance sneaker company, PASTRY, as the  official dance sneaker of STAR DANCE ALLIANCE” and its vast empire of successful affiliate brands (i.e. Starpower; Nexstar; Revolution; Believe; Imagine; Dream Maker;  Starpower International; PowerPak; Wild Dance Intensive; World Dance Pageant; World  Dance Championships).

STAR DANCE ALLIANCE founder and President/CEO, Gary Pate, said STAR DANCE ALLIANCE is proud of our decades of high-quality leadership in both domestic and  international dance competitions… emphasize ‘high-quality’ and ‘leadership.’ It’s only  fitting, therefore, that any strategic partnership we engage in is with an organization that  represents high-quality and leadership as well. That’s why we are thrilled to align with  PASTRY… a stellar, highly respected brand led by leaders with high character and integrity…  They are ‘America’s number one dance sneaker.’”

PASTRY President/CEO, longtime highly respected athletic, dance and cheer supplier, Eric McCrite, said, Serving thousands of dance studios… dance choreographers and coaches all around the world… and over 300,000 young, aspiring dancers in their Broadway-quality  competitions around the U.S. and in 13 countries… STAR DANCE ALLIANCE is a leader in the  dance competition world. We are proud to have been selected to partner with them. It’s an  honor and we will work diligently to exceed all expectations in this partnership.”

About the STAR DANCE ALLIANCE / PASTRY Partnership 

On a “Regional” basis, PASTRY will be sponsoring STAR DANCE ALLIANCE’s “Hip Hop Excellence Award” and on a “National” basis, PASTRY will be sponsoring the STAR DANCE ALLIANCE “Pastry Premier Cup” awarded to the highest scoring routine in the Premier Cup finals. The organizations also plan on teaming up to mutually support Janie’s Fund, a charity founded by rockstar Steven Tyler to help girls and young women who suffer from abuse and neglect. STAR DANCE ALLIANCE and PASTRY plan to host national dance-a-thons and other programs to raise necessary funds to support this worthy and relevant organization. There are also other partnership programs on the drawing board.

For more on the STAR DANCE ALLIANCE and PASTRY Partnership with Janie’s Fund, read our article from May 2021 here!


Celebrating over 35 years in the world of dance competitions and stronger than ever before, STAR DANCE ALLIANCE has become known as the premier training ground for some of the most successful, best-known dancers in the world. Whether it’s classic ballet, tap, hip-hip, jazz, contemporary, acrobatics, or modern (high school, college, studio, professional sports teams, etc.) with a focus for stage, movies, theme park shows, videos, etc., STAR DANCE ALLIANCE experience, education and inspiration is a vital credential for dancer success. Their competitors come recommended by top dance studio owners from around the world with contestants ranging from ages 8 to 18 years. Visit for more information.


PASTRY, America’s #1 Dance Sneaker™, is an athletic footwear company worn by all types of dancers because of  its comfortable footbed and innovative styles, colors and patterns. Founded in 2007 by celebrity fashionistas  Angela and Vanessa Simmons, along with their father and hip-hop royalty Joseph “Rev Run” Simmons (Run-DMC), PASTRY today is a leader for high school, college and professional sports dance teams, as well as studios and dance retailers. With a lion’s share of the dance industry being female, PASTRY (a company with sole) aligned with Janie’s Fund, an organization founded by rock n’ roll icon, Steven Tyler, that focuses on serving girls and young women who  are at risk, abused and neglected. PASTRY’s philanthropic program is highly respected and revered in the retail industry. For  more information, visit


Contact: Madison O’Malley, Star Dance Alliance

240-412-1804 /

Graydon McCrite, Pastry

(800) 535-8020 /

Star Dance Alliance and Pastry has an advertising and promotional partnership with Inside Dance magazine.

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